January 16, 2018, 07:08:41 PM
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Author Topic: The Basics of Direct Mail Lists  (Read 36 times)
sojibhossain00
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« on: December 28, 2017, 05:32:35 AM »

Direct mail lists provide opportunities for businesses to acquire, retain and create loyal customers. Yet which lists are typically the best performing lists? How do you go about finding mailing lists? And once you've found a list, how do you know if your investment paid off?

 Direct Mail List Basics Direct mail lists generally fall into three categories: Company owned lists: These are direct mail (or email) lists that you've created on your own. Many online business include an opt-in box on their website so that customers and visitors can choose to mailing list provide their email address in exchange for information, news, white papers and other gifts. Companies can also create their own "house lists" as such lists are called by using records of previous purchases and leads to create a basic mailing list. For direct mail, you can use physical addresses without tacit permission. For email marketing, always use an opt-in method and only conduct permission-based marketing to avoid getting branded as a spammer. Response lists: Response lists are rented by companies that specialize in mailing lists, called list brokers. Such a list is based on past purchasing or response behavior and may include catalog mailing lists, direct mail or direct television buyers, or magazine subscribers. Many companies make money by renting their list out to other companies. The idea behind using such a list is that past purchasing behavior is the best indicator of future purchasing behavior. In other words, if someone responded to a direct TV ad for jewelry, chances are better that they'll respond to another offer for
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