Market ShareWhen we talk about market share, Android has been the major player worldwide since the year 2016. As per Statista – in the year 2019, Android got success in gaining 87% of the market share whereas iOS could hold 13% of the market share across the global geo-locations.
Since iOS is manufactured by Apple Inc.- a giant brand and this is the reason why it holds more market value and pricing variation. When it comes to Android, it is manufactured by a number of market players from small scale to large scale. Thereby, the Android market is already filled with the huge competition itself and this thing impacted its app market too.
According to Statista, in the 3rd quarter of the year 2019, the gross revenue in the Google Play Store was $7.7 billion whereas, on App Store, users spent $54.2 billion in terms of in-app purchases, subscriptions, and other premium usages.
AudienceBefore deploying an app, you need to evaluate your audience, the end goal of your app to attain, and the type of audience ideal for your business. Perform essential research to ensure your app success and for doing so various parameters take place such as:
iOS users tend to be more opulent and earn 40% more than Android users.
Women are more likely to have iPhones than Android phones.
iOS users may have higher educational backgrounds and tend to be in managerial positions.
Apple users seem more engaged with their iOS devices and spend more quality time on apps.
Since iOS users are found on higher profiles hence, they prefer online shopping using apps as in the lack of time.
Thus, all you need to decide whether you are approaching the higher class of people or upper to lower middle class as people from the middle-income group are more likely to buy Android phones. So, if you are dealing with premium products then, you should go with iOS and if you think your products and services are budget-friendly you are willing to cater to using the mobile apps, Android apps could be a smarter decision for your business.
Which platform should be chosen to deploy an app for better business exposure and to drive productivity?. To figure out so, many facts come across as per your distinct business nature, user base, the product you deal with, and more. So, let’s derive a comparison
android vs ios.
Source-
https://www.infoxen.com/blog/android-vs-ios/